With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.
From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness comes new coloring models. Bi-color molding makes it possible to create a new type of band with different colors for the inner and outer surfaces. The inside surface coloring is visible from the sides of the band and through the band holes for an original look. The military motif of these models is highlighted by their coloring, which recalls the inner lining of a flight jacket.